Founder’s Notes

    Building AMINATIDE

    The thinking behind our first five formulas—and the standards shaping everything that follows.

    By Tia Ebeling

    Published 2026-08-22 · Updated 2026-10-14

    Building AMINATIDE

    I believe you should be able to love your skincare without having to make exceptions for it.

    I pay close attention to the quality of what I bring into my life: where my food comes from, the fabrics I wear, the things I choose for my home. I want to understand what I am choosing and feel good about the decisions behind it. I also take enormous pleasure in beauty, comfort and the experience of living well.

    I wanted my skincare to reflect all of those expectations.

    Thoughtful ingredients. A clear purpose behind every formula. Science that gives me a reason to believe in what I am using. And textures so beautiful that caring for my skin becomes something I look forward to, morning and evening.

    Those expectations are the reason I created AMINATIDE. They shape every product we are developing and every detail of the experience I want to share with you.

    If you recognize your own standards in mine, you are exactly who I have in mind.

    The science of skin signaling

    My interest in skincare is deeply personal. After years of cystic acne, I knew what it felt like to keep trying products while still wishing someone would look more closely at what my skin was asking for. I became increasingly interested in understanding the skin itself: how it functions, how it responds and what thoughtful care should take into consideration.

    That curiosity drew me to the science of cellular communications—how cells send, receive and respond to information.

    At AMINATIDE, I call it the science of skin signaling.

    Peptides and exosomes are central to my interest in this field. Certain peptides can influence cellular responses, while exosomes are tiny particles released by cells that can carry biological information to other cells. Their roles in cellular communication are part of what makes this science so compelling.

    I believe the future of skincare begins with a deeper understanding of the skin we are caring for. That belief shapes AMINATIDE’s approach to formulation and the questions I bring to our chemists.

    How can we translate that understanding into thoughtful daily care? Which ingredients belong together? What does the complete formula need to do for the person using it?

    For me, the purpose always comes back to your experience: the smoother-looking skin you want to see, the hydration and comfort you want to feel, and the confidence of knowing there is careful thinking behind your ritual.

    My standards are in every detail

    When I consider an ingredient, I want to understand its source, its quality, the research behind it and the reason it belongs in the formula.

    That attention extends throughout the product. The ingredients that give it its texture. The systems that help keep it stable. The packaging that protects it. The way it feels on your skin and fits into the rest of your care.

    I work closely with our chemists because these decisions matter to me personally. I ask questions, consider their recommendations and keep returning to the experience we are creating for you.

    If meeting our standards requires a more expensive ingredient, another development round or more time refining a texture, that is work I am willing to do. I intend to use these products on my own skin. The decisions I make for yours carry that same responsibility.

    THE AMINA COMPLEX™ is our formulation philosophy: the thinking that brings purposeful actives, complementary ingredients and beautiful textures together around the role of each product. Every formula has its own composition, with a clear reason behind the choices within it.

    We are developing our formulas without added fragrance or artificial colors, with careful attention to the complete ingredient composition. Each finished product must also meet our standards for safety, stability and performance before release.

    I want you to feel that someone has been as particular about creating your skincare as you were about choosing it.

    Quality is a condition of carrying the AMINATIDE name.

    The pleasure belongs in the standard

    I love the feeling of discovering something beautifully made. The weight of a bottle in my hand. A finish I enjoy touching. A texture that makes an ordinary moment feel worth lingering over.

    I want that feeling to become part of your experience with AMINATIDE.

    The cushion of a cleansing gel. The slip of a serum. A cooling touch around the eyes. The comfort of the final layer. These are details I bring into development because they are the details I notice in my own daily care.

    I want the first application to make you look forward to the next.

    That attention also shapes the world around the products: warm mineral tones, frosted glass, muted copper and the movement of water. A world you can imagine becoming part of your own—the beauty on your vanity, the bottle you reach for, the ritual that begins or closes your day.

    And it extends to how we care for you. Your questions deserve thoughtful answers. Your preferences deserve attention. The more you get to know AMINATIDE, the more clearly you should understand the care behind it.

    Five formulas. A ritual that feels like yours.

    Our first collection is being developed around five distinct purposes, with the same attention to formulation, texture and the pleasure of daily use.

    DISSOLVE 13 — Transforming Cleansing Gel

    A comfortable beginning to your ritual. A dense, cushioning gel that transforms with water into a fine, creamy foam, developed to lift away sunscreen, makeup and daily buildup while leaving skin feeling clean and comfortable.

    RECOVER 04 — Advanced Exosome Treatment

    Exosomes and complementary peptides, brought together in a treatment developed to support skin recovery and renewal. Inspired by cellular communication and designed for a fresher, more radiant-looking complexion—for the skin you want today, with the years ahead in mind.

    SIGNAL 01 — Peptide Renewal Serum

    Your daily signal for visible renewal. A silky serum developed around GHK-Cu, complementary actives and layered hydration, with the purpose of softening the appearance of fine lines and supporting smoother, firmer-looking skin.

    RESERVE 03 — Lifting Peptide Eye Treatment

    Dedicated care for the eyes that express so much. A cushioned peptide serum-cream developed for a smoother, firmer, more rested-looking eye area, with targeted care for the appearance of fine lines and puffiness. A cooling metal tip makes application part of the pleasure.

    VEIL 02 — Nourishing Peptide Barrier Cream

    The comforting final layer. A cushioning cream developed around barrier lipids, purposeful peptides and generous hydration, designed to support your moisture barrier and leave skin feeling soft, nourished and comfortable.

    The collection offers three ways to begin your AMINATIDE ritual.

    The Foundational System brings together DISSOLVE, SIGNAL and VEIL for cleansing, peptide renewal and barrier nourishment.

    The Signature Renewal System offers the full five-product collection: DISSOLVE, RECOVER, SIGNAL, RESERVE and VEIL.

    The Renewal Duo pairs RECOVER and SIGNAL, bringing advanced exosome care and peptide renewal into a focused treatment ritual.

    Each formula has a purpose of its own. The systems give you considered ways to bring them together, with room to choose according to your skin, your preferences and the care you already enjoy.

    Your standards belong here

    I am building AMINATIDE for people who pay attention. People who care about what they put on and in their bodies, who ask thoughtful questions and who take pleasure in choosing beautiful things.

    I want you to recognize yourself in the decisions behind this brand. To feel that the details you notice are the details we have considered. To discover something you are excited to bring into your life—and introduce to someone whose standards you know as well as your own.

    That shared recognition is where our community begins.

    Through THE SIGNAL, I will bring you closer to the making of AMINATIDE: letters from me, the thinking behind our formulas, first looks at the collection and private pre-sale invitations as we approach our 2027 launch.

    I would love you to be part of it from the beginning.

    Join THE SIGNAL. Follow the tide.

    Made for your skin and mine.

    Tia Ebeling — AMINATIDE

    THE SIGNAL

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